Privacy Policy for Florist West Wickham Customers

Introduction

At Florist West Wickham, protecting your personal data is one of our highest priorities. This Privacy Policy outlines how we handle information collected from all customers placing flower orders in West Wickham and the surrounding districts, in full compliance with the General Data Protection Regulation (GDPR). Our commitment is to be transparent about what data we collect, how and why we use it, your rights, and how we ensure your data is secure. Please read this policy carefully to understand our practices.

What Data We Collect

When you place an order or interact with Florist West Wickham, we may collect the following personal data:

• Identity Data: Including your name and, if you are ordering for someone else, the recipient’s name.
• Contact Information: Such as your address, delivery address, and other relevant delivery details including postcode, town, or village in West Wickham and surrounding areas.
• Order Information: Details of your order, any personalized messages, and purchase history with Florist West Wickham.
• Payment Information: Details provided to process payments (note: we do not store payment card information; this may be handled by our payment processors).
• Communications: Any correspondence you send to us regarding your orders, complaints, or queries.
• Technical Data: Information about your device, browser, and how you interact with our website. This may include IP addresses, browser type, and usage data collected through cookies.

Lawful Basis for Processing

Under the GDPR, we must have a legal basis to process your personal data. Our lawful bases include:

• Contractual Necessity: We process your data to fulfill your order, deliver products, handle payments, and provide customer service.
• Legal Obligation: We may be required to retain certain transaction data for tax and accounting regulations.
• Legitimate Interests: To improve our services, prevent fraud, and administer our business (for example, to analyze order trends within West Wickham and nearby areas).
• Consent: In circumstances where you have specifically agreed (such as for marketing communications), we process your data accordingly. You can withdraw consent at any time.

How We Use Your Data

Florist West Wickham uses your personal information for the following purposes:

• Processing and fulfilling orders placed in West Wickham and surrounding districts.
• Communicating with you regarding your orders, deliveries, and customer service queries.
• Improving our website, products, and services based on customer feedback and usage patterns.
• Complying with legal requirements and resolving any disputes or claims.
• Sending marketing communications, if you have given your consent.

How Long We Keep Your Data (Retention)

We retain personal data only for as long as necessary for the purpose it was collected, and in line with statutory or regulatory requirements. Typically:

• Order and transaction data are retained for up to seven years to comply with financial and legal obligations.
• Customer service communications are generally kept for up to two years for reference and quality control.
• If you have signed up to receive marketing, we will retain your contact details until you unsubscribe or withdraw consent.

After the relevant retention period, your data will be securely deleted or anonymized.

Data Processors and Sharing

Florist West Wickham may engage third-party service providers (data processors) to support order processing, payment transactions, website hosting, and delivery fulfillment. Examples of such processors include payment gateways, IT service providers, and delivery couriers. We ensure that all our processors are GDPR-compliant and act only on our instructions, maintaining the security of your data at all times.

We do not sell, rent, or trade your personal information with any third parties for marketing purposes. Personal data will only be disclosed outside Florist West Wickham if required to do so by law, or for the delivery of your order (for example, providing delivery details to couriers operating within West Wickham and nearby areas).

Your Rights Under the GDPR

You have a number of important rights over your personal data under the GDPR, including:

• Right to Access: You are entitled to request a copy of the personal data we hold about you.
• Right to Rectification: If you believe any of your information is inaccurate or incomplete, you have the right to ask us to correct it.
• Right to Erasure: In certain circumstances, you can request that your personal data be erased from our records.
• Right to Restriction: You can ask us to suspend the processing of your data if you have concerns over its accuracy or our lawful basis for processing it.
• Right to Data Portability: Where applicable, you can request a copy of your data to transfer to another service provider.
• Right to Object: You can object to certain processing, such as direct marketing.
• Right to Withdraw Consent: If you have given consent for any data processing, you can withdraw this consent at any time.

To exercise these rights, please contact us using the details provided on our website or through the usual customer service channels.

Security of Your Data

We have implemented suitable technical and organizational measures to ensure the security, confidentiality, and integrity of your personal data. This includes restricting access to information, using secure servers, and training our staff in data protection duties. While we strive to protect your information, please remember that no method of transmitting data over the internet is completely secure.

International Data Transfers

Your personal data is primarily processed within the UK. In cases where we use service providers based outside the UK/EU, we ensure that appropriate safeguards are in place (such as Standard Contractual Clauses), as required by the GDPR.

Changes to This Policy

We may revise this Privacy Policy periodically to reflect changes in our services or legal requirements. Significant changes will be communicated on our website or by direct notice where appropriate. Please check this policy regularly to remain up-to-date.

Contact and Complaints

If you have questions about this Privacy Policy, your data, or would like to exercise your GDPR rights, please reach out through the contact methods provided on our website. If you are not satisfied with our response, you have the right to lodge a complaint with the UK’s Information Commissioner's Office (ICO).

Policy Scope

This Privacy Policy applies to all customers who place orders with Florist West Wickham from West Wickham and the surrounding districts. By continuing to use our services, you acknowledge and accept the practices described herein regarding your personal data.